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Overview

The Etalasse Dashboard is the merchant control center. It is where businesses manage products, stock, promotions, payments, customer information, and operational setup.

For most merchants, this is the first authenticated workspace they will use after login and the main place where launch-readiness is managed.

Who should use Dashboard​

  • merchant owners
  • operations staff
  • product and catalog managers
  • inventory teams
  • admin users handling merchant configuration

Main areas in Dashboard​

Workspace​

The home dashboard is the first post-login view — a summary of sales and store health. The same area holds Reports with ten report types (sales, products, customers, operations, payments, inventory, promotions, shipping, and profit & loss), account settings, customer notifications, the activity log, and Billing & Plans.

Growth​

The Marketing Center for campaigns, the content calendar, WhatsApp automation, and customer segments and WhatsApp broadcast; storefront analytics for visits, the shopping funnel, and traffic sources; cross-sell to offer products that are often bought together; plus shop links, shop catalogs, banners, blogs, FAQs, and custom domains.

Commerce​

Manage products, categories, add-ons, product reviews, flash sales, price rules, customers, carts, sales, inventory, stock, low-stock alerts, stock adjustments, stock counts, and suppliers. Booking-type shops also get the booking calendar and blocked dates, plus service duration, staff, deposits, rescheduling, and no-shows.

Operations​

Staff, branches, multivendor sellers, resellers, Food & Beverage for F&B shops, Rentals for Rental shops, and shipping options.

Customer retention​

Coupons, memberships and membership rewards, point rewards, and challenge rewards.

Finance​

Payment methods, bank accounts, withdrawals of sales proceeds, and shop expenses.

AI workspace​

AI Chat, AI Balance, and the MCP Console — an AI assistant connected to your shop data.

Storefront​

Shop configuration that shapes Catalog and Link behavior.

Some menus only appear based on your subscription plan or shop type (for example F&B, Booking, Rental, or multivendor).

Etalasse Dashboard home with left navigation, sales summary, chart and latest ordersdashboard.etalasse.comKopi SenjaWORKSPACEHomeReportsGROWTHMarketing CenterCOMMERCEProductsSalesCustomersFINANCEWithdrawalsHomeARSales todayRp 4,2 jt+12%Orders38+5New customers9+2Low stock4checkSales, last 7 daysAll channelsLatest orders#TotalStatusINV-1042Rp 86rbPaidINV-1041Rp 154rbProcessingINV-1040Rp 42rbPaidINV-1039Rp 210rbPendingOpen POS12
Dashboard home: (1) today's summary across the top, (2) the sales chart and latest orders below. The left menu is grouped by work area.

Dashboard home: (1) today's summary across the top, (2) the sales chart and latest orders below. The left menu is grouped by work area.

Typical workflows​

  • review business performance after login
  • complete merchant identity and operational setup
  • add and organize products
  • configure payment methods and shipping
  • review inventory, sales, and reports
  • launch campaigns through the Marketing Center, coupons, flash sales, or reward programs
  • ask AI Chat for quick analysis or content help
  • withdraw sales proceeds through withdrawals

What a new merchant should do first​

  1. confirm the correct shop or branch context
  2. review the home dashboard for missing or unexpected data
  3. complete the shop profile
  4. build the initial product structure
  5. prepare the first selling surface