Key Features
Etalasse combines operational tools, selling surfaces, marketing, and AI into one merchant ecosystem. This page summarizes the platform's full capabilities.
Merchant administration
- product, category, add-on, and variant management
- product reviews from customers
- customer and shopping cart management
- staff and multi-location branches
- merchant settings and configuration
Operational workflows
- inventory tracking
- stock-in and stock-sold workflows
- supplier references
- day-to-day sales review
- multivendor support: sellers and seller payouts
- reseller networks
Reports and analytics
- overview (summary) reports
- sales performance and product performance
- customer insights
- operational, payment, inventory, promotion, and shipping reports
Commerce configuration
- payment methods (including online payments, virtual accounts, QRIS)
- shipping options
- bank accounts and withdrawals of sales proceeds
- storefront and surface configuration
- custom domains for storefronts under your own brand
Booking and schedules
- shared booking calendars for schedule-based shops (lodging, rentals, services)
- weekly sessions with per-slot capacity
- date blocking and double-booking prevention
- timed services with a buffer, staff with schedules and time off, and customer staff choice
- deposits with a refund window, rescheduling, and no-shows (manual or automatic)
Marketing and growth
- Marketing Center: campaigns, content calendar, WhatsApp automation, and history
- tracked links with QR codes and UTM
- Content Studio with AI assistance for captions and promotional copy
- A/B tests and campaign analytics
- coupons, flash sales, banners
Customer retention
- memberships and membership rewards
- point rewards
- challenge rewards
Customer-facing content
- banners
- FAQs
- blogs and blog categories
- shop links and shop catalogs (flipbook digital catalogs)
AI across the platform
- AI Chat — an assistant connected to your shop data
- AI Balance — prepaid AI balance with monthly quota from your plan
- MCP Console — AI integration status and its list of capabilities
- AI assistance for product content and marketing materials
F&B specifics
- table management
- per-table ordering in POS
- Kitchen Display for the kitchen team, with kitchen stations and per-item tickets (Pro)
Catalog, staff and growth
- bundles (kits): stock from the components, a fixed price or the sum of items minus a discount (Growth)
- staff PIN and POS devices for fast, safe cashier switching (Growth)
- staff commission with reports and payout recording (Pro)
- customer referral program with a hold period and fraud checks (Pro)
- barcode and shelf labels for label printers, thermal and A4 stickers (Growth)
Credit, security and integrations
- customer credit (on account): credit limits, invoices, aging and reminders (Pro)
- 2FA and active sessions for owner accounts
- signed webhooks to other systems (Pro and Enterprise)
Selling surfaces
- Dashboard for merchant operations (web and mobile)
- POS for cashier workflows, including cash, transfer/VA, GoPay, and QRIS payments
- Catalog for online storefronts and digital catalogs
- Link for link-in-bio pages and campaign-based selling
Subscription plans
Four plan tiers — Free, Growth, Pro, and Enterprise — determine which features and quotas are active. See Billing & Plans.