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Marketing Center

Marketing Center is the marketing hub of Etalasse. It is where merchants plan campaigns, create content, share tracked links, and review marketing results — all connected to the products, coupons, and flash sales you already manage in Dashboard.

Main areas of Marketing Center​

  • Overview — a summary of active campaigns and marketing performance
  • Content Calendar — a content calendar for planning and scheduling posts, complete with reminders
  • WhatsApp Automations — WhatsApp message automation for customer communication
  • History — a history of past campaigns and marketing activity
Marketing Center: the Overview, Content Calendar, WhatsApp Automations to History submenu on the left, the campaign summary and the New Campaign buttondashboard.etalasse.comKopi SenjaGROWTHMarketing CenterOverviewStorefront AnalyticsCross-sellContent CalendarWhatsApp AutomationsCustomer SegmentsReferral ProgramWhatsApp BroadcastsHistoryMarketing CenterARToolsNew CampaignCampaigns12Active3Drafts4Tracked Links18Clicks2.460Live campaignsManage outbound campaigns and create tracked links per channel.Search campaigns…all statusesPromo Gajian OktoberactiveCreate LinkMenu Baru: Kopi PandanscheduledCreate LinkLebaran 2027draftCreate Link123
(1) The Marketing Center sections in the left menu, (2) the campaign summary, (3) New Campaign to create a campaign.

(1) The Marketing Center sections in the left menu, (2) the campaign summary, (3) New Campaign to create a campaign.

What you can do​

Campaigns​

Create and manage marketing campaigns with a clear lifecycle — from draft to running to completed. Campaigns can make use of the banners, coupons, flash sales, blogs, and shop links you have already prepared.

Create tracked campaign links complete with QR codes and UTM parameters, so you know where your traffic and sales come from. Visits and orders from each link show up in Storefront Analytics.

Content Studio​

Compose promotional material from the available templates, and use AI assistance to generate captions and promotional copy. AI-generated content can always be edited before you use it.

WhatsApp click-to-chat​

Create WhatsApp click-to-chat links for campaigns, so customers can reach your store with a single tap.

Customer segments and WhatsApp broadcast​

Group customers by rules — such as not having ordered for a while, total spend, or birthday month — then send a WhatsApp message to the whole segment at once. Available on the Growth plan and above. See Customer Segments & WhatsApp Broadcast.

Storefront analytics​

See how many people visit your online store, which products they look at, how many go on to pay, and where they come from, including per campaign link. It's anonymous and available on every plan. See Storefront Analytics.

A/B testing and analytics​

Compare two campaign content variants, review performance analytics, mark content as posted, and export data to CSV when needed.

  1. define the campaign goal (new buyers, repeat purchases, or moving stock)
  2. prepare the promotion mechanism — a coupon, flash sale, or reward program
  3. create content in Content Studio and schedule it via Content Calendar
  4. share tracked links or QR codes on social media and WhatsApp, or send a WhatsApp broadcast to the right customer segment
  5. monitor results in Overview, the Promotion Report, and Storefront Analytics, then adjust