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Overview

Etalasse is a commerce platform for merchants who need their operations, storefronts, and in-person selling tools to work together.

Instead of treating product management, promotions, payments, inventory, and cashier workflows as separate systems, Etalasse brings them into one ecosystem.

What Etalasse includes​

  • Dashboard for merchant administration, product management, reports, marketing, AI, and configuration — available on web and mobile
  • POS for cashier workflows, in-person payments (cash, VA, GoPay, QRIS), and F&B operations such as tables and the kitchen display
  • Catalog for customer-facing online storefronts, including flipbook digital catalogs and booking
  • Link for link-in-bio pages, lightweight link-based selling, and campaign sharing

On top of all these channels, Etalasse includes a Marketing Center for campaigns and WhatsApp automation, an AI Workspace (chat assistant, AI balance, MCP console), comprehensive business reports, a booking calendar for schedule-based businesses, and multivendor support — with four subscription plan tiers (Free, Growth, Pro, Enterprise).

Who this documentation is for​

This documentation is written for:

  • merchant owners setting up or running a shop
  • staff managing products, inventory, and sales
  • cashier teams using POS
  • teammates who need to understand how the Etalasse surfaces fit together

Choose the right section​

If you want to...Start here
Understand the platformGetting Started
Learn the merchant control centerDashboard Overview
Learn cashier workflowsPOS Overview
Learn the online storefrontCatalog Overview
Learn the lightweight selling surfaceLink Overview
Run marketing campaignsMarketing Center
Use AI for your businessAI in Etalasse
Manage a booking-based businessBooking Calendar
Sell on credit and collect receivablesCustomer Credit
Sell several products as a packageBundles
Switch cashiers with a PIN and pay commissionStaff PIN and Staff Commission
Let customers bring friendsReferral Program
Print barcode and shelf labelsBarcode Labels
Secure your account with 2FAEnable 2FA
Split kitchen and bar ordersKitchen Stations
Understand subscription plansBilling & Plans
Integrate Etalasse with other systemsIntegrations
Troubleshoot common issuesTroubleshoot
Etalasse product map: the Dashboard at the centre, connected to POS, Catalog, Link, payments and customersOne shop record, many channelsDashboardProducts, stock, promos, reportsPOSCashier & F&B tablesCatalogOnline storeLinkLink-in-bio pagePaymentsQRIS, VA, GoPayCustomersPoints, coupons, creditAI & MCPShop-aware assistant
The Dashboard holds the shop record; POS, Catalog, Link and payments all work from the same data.

The Dashboard holds the shop record; POS, Catalog, Link and payments all work from the same data.

Platform themes​

Connected merchant operations​

Etalasse is strongest when a merchant wants the business side of commerce to stay connected across multiple workflows.

Multiple selling surfaces​

A merchant can use the same operational foundation while selling through online storefronts, lightweight link experiences, and in-person POS flows.

Practical growth tools​

The platform also includes the Marketing Center, coupons, flash sales, membership and reward programs, tracked links, and blog and banner content — so growth does not stop at basic product listing.

AI woven into the work​

The AI assistant in the Dashboard understands your shop data, helps draft product and marketing content, and answers business questions with real numbers — backed by a transparent prepaid AI balance.

Support for many business models​

Etalasse serves retail shops, F&B (tables and kitchen display), booking-based businesses (lodging, rentals, services), and multivendor platforms with many sellers.