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Run growth campaigns

Use this guide when the merchant wants to drive acquisition, repeat purchases, or seasonal engagement through Etalasse marketing features.

What this guide connects​

This workflow brings together:

  • the Marketing Center as the hub for campaigns, content, and analytics
  • banners for visibility
  • coupons for direct discount campaigns
  • flash sales for urgency
  • memberships and rewards for retention
  • blog content and FAQs for communication
  • tracked links with QR and UTM to measure traffic sources

1. Define the campaign objective​

Start by deciding what success looks like:

  • more first-time buyers
  • repeat purchases
  • faster movement of selected stock
  • stronger member retention

2. Create the campaign in the Marketing Center​

Create the campaign in the Marketing Center, draft its content in Content Studio (with AI assistance for captions and promotional copy), then schedule it through the Content Calendar.

3. Prepare the visible campaign message​

Use Banner and supporting content to make the offer easy to discover and understand.

4. Configure the promotional mechanism​

Choose the right campaign tool:

  • use Coupons for code-based discounts
  • use Product Flash Sales for time-limited product promotions
  • use Memberships and related rewards for retention-oriented offers

Create tracked links with QR codes and UTM parameters in the Marketing Center, then distribute them on social media and WhatsApp (click-to-chat) so traffic sources stay measurable.

6. Support the campaign with clear customer information​

Use Blog and FAQs when the promotion needs explanation, terms and conditions, or supporting educational content.

7. Monitor the campaign and adjust​

Review campaign analytics in the Marketing Center and the Promotion Report in Reports. Use A/B tests to compare two content variants, and mark content as posted to keep the calendar tidy.

Growth campaign flow: objective, message, promotion mechanism, customer communication, then a review that feeds the next objectiveSTEP 1ObjectiveNew buyersRepeat buysMove stockRetain membersSTEP 2MessageContent StudioContent CalendarBannerSTEP 3PromotionCouponsFlash SaleMembershipsRewardsSTEP 4CommunicateTracked link + QRWhatsAppBlogFAQSTEP 5ReviewAnalyticsA/B testPromotion ReportNext campaign
Every campaign goes through the same five steps, from objective to review. What you learn in the review shapes the next campaign.

Every campaign goes through the same five steps, from objective to review. What you learn in the review shapes the next campaign.

Good campaign habits​

  • keep pricing and promotion terms consistent across all surfaces
  • make expiry timing explicit
  • avoid launching rewards that staff cannot explain clearly
  • update banners, blog, and FAQs when campaign terms change