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Run growth campaigns

Use this guide when the merchant wants to drive acquisition, repeat purchases, or seasonal engagement through Etalasse marketing features.

What this guide connects​

This workflow brings together:

  • banners for visibility
  • coupons for direct discount campaigns
  • flash sales for urgency
  • memberships and rewards for retention
  • blog content and FAQs for communication

1. Define the campaign objective​

Start by deciding what success looks like:

  • more first-time buyers
  • repeat purchases
  • faster movement of selected stock
  • stronger member retention

2. Prepare the visible campaign message​

Use Banner and supporting content to make the offer easy to discover and understand.

3. Configure the promotional mechanism​

Choose the right campaign tool:

  • use Coupons for code-based discounts
  • use Product Flash Sales for time-limited product promotions
  • use Memberships and related rewards for retention-oriented offers

4. Support the campaign with clear customer information​

Use Blog and FAQs when the promotion needs explanation, terms, or supporting educational content.

5. Monitor the campaign and adjust​

After launch, review whether the offer is still current, operationally sustainable, and clearly communicated.

Placeholder - Growth campaign workflow
Image note
Type: Workflow Diagram
Target: Merchant growth operations across banners, coupons, flash sales, rewards, blog, and FAQs
Must show: A flow beginning with campaign objective, then message setup, then promotion configuration, followed by customer communication and review
Purpose: Help merchants understand how Etalasse growth tools work together as one campaign system instead of separate features

Good campaign habits​

  • keep pricing and promotion terms consistent across all surfaces
  • make expiry timing explicit
  • avoid launching rewards that staff cannot explain clearly
  • update banners, blog, and FAQs when campaign terms change