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Your first campaign in Marketing Center

Use this guide to run your first marketing campaign from start to evaluation — all from the Marketing Center.

This guide focuses on the flow of one first campaign. For the broader growth strategy picture (banners, coupons, flash sales, and rewards), see Run growth campaigns.

First campaign flow​

1. Define the campaign goal​

Pick one clear goal: first-time buyers, repeat purchases, or moving specific stock. One campaign with one goal is easier to measure than a campaign that tries everything at once.

2. Create the campaign​

Open the Marketing Center and create a new campaign. Campaigns have a clear lifecycle — from draft, to running, to finished — and can make use of the banners, coupons, flash sales, blogs, and shop links you have already set up.

3. Draft the content in Content Studio​

Use Content Studio to build promotional material from the available templates. Use the AI assistance for captions and promotional copy — AI-generated content can always be edited and should be reviewed before use.

4. Schedule through the Content Calendar​

Place the content in the Content Calendar so the posting schedule is planned and the team gets reminders. Mark content as posted to keep the calendar tidy.

Create a tracked link for the campaign — complete with a QR code for printed material and UTM parameters to measure traffic sources. Add a WhatsApp click-to-chat link so customers can reach your shop with one tap.

6. Monitor analytics and run an A/B test​

While the campaign runs, review performance analytics in the Marketing Center Overview. Use an A/B test to compare two content variants, then keep the variant that performs better. Data can be exported to CSV when needed.

7. Evaluate with the Promotion Report​

After the campaign ends, open the Promotion Report in Reports to judge whether the campaign actually drove sales — not just clicks. Use those findings as the basis for the next campaign.

Marketing Center with one running campaign: the campaign card, the Content Calendar schedule and a tracked link with its QR codedashboard.etalasse.comKopi SenjaGROWTHMarketing CenterShop LinksBannerFAQCUSTOMER RETENTIONCouponsWORKSPACEReportsMarketing CenterARToolsActive1Drafts2Tracked Links3Clicks412LIVE CAMPAIGNSOctober Payday PromoactiveRepeat purchases · 20–31 OctLINKS3CLICKS412ORDERS27SPENDRp 150rbContent CalendarWed, 22 OctInstagramscheduledFri, 24 OctWhatsApppostedRECENT TRACKED LINKSpromo-gajian-igInstagram · 286 clicksCopy LinkDownload PNGutm_source=instagram123
A first campaign in the Marketing Center: (1) the live campaign card with its numbers, (2) scheduled content in the Content Calendar, (3) a tracked link with its QR code.

A first campaign in the Marketing Center: (1) the live campaign card with its numbers, (2) scheduled content in the Content Calendar, (3) a tracked link with its QR code.

First campaign checklist​

  • the campaign goal is singular and measurable
  • content is reviewed before it is scheduled
  • every shared link uses a tracked link
  • analytics are monitored while the campaign runs, not only at the end
  • the Promotion Report is reviewed after the campaign ends