Publish storefront surfaces
Use this guide when turning Dashboard setup into a customer-facing Catalog or Link experience.
What this guide connects
This workflow ties together:
- product and category readiness
- shop identity and branding
- Catalog configuration, including flipbook shop catalogs
- Link configuration, including the link-in-bio page and social icons
- a custom domain as an optional public address
- tracked links from the Marketing Center for campaign sharing
- public launch review
Recommended publishing flow
1. Confirm storefront content is ready
Before publishing any public surface, make sure products, pricing, categories, images, and descriptions are ready for customer viewing.
2. Confirm the merchant identity is complete
Review the shop profile so branding, contact details, and public-facing business information are aligned. Also pick a main color and a storefront theme that fit your products, and preview it before saving.
3. Configure the intended surface
Choose the right public experience:
- use Catalog for a fuller browsing storefront — including shop catalogs, flipbook digital catalogs that flip like a book
- use Link for a lighter mobile-first or campaign-focused destination — complete the profile with social icons (Instagram, Facebook, WhatsApp, TikTok, Twitter, Telegram, and email) so your link-in-bio page feels whole
Optional: if your plan supports it, connect a custom domain so the public surface appears under your own address.
4. Review the public result on real customer paths
Open the public page and verify:
- the page reflects the right merchant identity
- products are easy to understand
- links and calls to action work
- the mobile experience is acceptable
5. Share only after a final launch check
Do one last pass on public visibility, featured content, and navigation before sending traffic into the surface.
When sharing the surface, use tracked links from the Marketing Center — complete with QR codes and UTM parameters — so you know where traffic and sales come from.
Quick launch checklist
- products are complete and current
- categories support browsing
- merchant branding is accurate
- Catalog or Link configuration matches the intended campaign or storefront goal
- social icons on the Link page point to the right accounts
- the custom domain (if used) is connected and reachable
- public links, buttons, and featured content are tested
- shared links use tracked links so traffic sources stay measurable